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Digital Marketing Internship Program

The Digital Marketing Internship Programme is a three-month practical programme comprising two months of training and one month of supervised project work. It equips participants with skills in digital marketing strategy, content creation, copywriting, social media management, search engine optimisation, WhatsApp and email marketing, paid advertising, and performance reporting. Through interactive classes, weekly assignments, and a real business project, participants will learn to plan and execute campaigns, engage customers, generate leads, and measure results. By completion, interns will have a professional portfolio and a campaign case study demonstrating their practical experience.

Digital Marketing Internship Programme

Learn practical skills. Work on real campaigns. Build your portfolio.

Gain hands-on experience in digital marketing through two months of structured training followed by one month of supervised project work. Learn how to create content, manage social media, attract potential customers, and measure marketing results.

Duration: 3 months
Training: 2 months
Supervised project: 1 month
Level: Beginner to intermediate

About the Programme

This internship connects learning with practical experience. You will take part in interactive classes, complete weekly assignments, and apply your skills to a real business project.

Throughout the programme, you will learn how to understand an audience, communicate a business’s value, develop campaigns, and use performance data to improve your work.

What You Will Learn

  • Digital Marketing Fundamentals: Understand marketing channels, customer journeys, audience research, and competitor analysis.
  • Content Strategy and Copywriting: Write captions, promotional messages, product descriptions, and clear calls to action.
  • Graphic Design and Video Creation: Create social media graphics, take product photographs, and produce short videos using accessible tools.
  • Social Media Management: Plan content, optimise profiles, manage engagement, and respond professionally to enquiries.
  • Search Engine Optimisation: Learn keyword research, website content optimisation, and local business visibility.
  • WhatsApp and Email Marketing: Develop permission-based campaigns, organise enquiries, and create follow-up sequences.
  • Paid Advertising: Understand campaign objectives, audiences, budgets, creative testing, and advertising performance.
  • Analytics and Reporting: Track relevant metrics, interpret results, and prepare clear campaign reports.
  • AI for Marketing: Use AI to support research, planning, and content creation while checking accuracy and quality.

How the Programme Works

Months 1–2: Learn and Practise

Attend structured training sessions and complete practical assignments. Each module helps you develop work samples, including graphics, videos, content calendars, campaign plans, and reports.

Month 3: Apply Your Skills

Work individually or in a team on a supervised business project. Research the business, develop a campaign, create approved content, track performance, and present your findings.

Who Should Apply?

This programme is suitable for:

  • Students and recent graduates seeking practical experience.
  • Beginners interested in a digital marketing career.
  • Entrepreneurs who want to market their businesses.
  • Content creators seeking broader marketing skills.
  • Career changers building a portfolio.

Previous digital marketing experience is not required. Applicants should be willing to learn, meet deadlines, and participate actively.

What You Will Gain

By completing the programme requirements, you will have:

  • Practical experience planning and executing a marketing campaign.
  • A portfolio of content and marketing work.
  • A documented project case study.
  • Experience collaborating, meeting deadlines, and presenting results.
  • A clearer understanding of digital marketing career opportunities.

What You Need

  • A smartphone and reliable internet access.
  • A laptop is recommended for assignments and reporting.
  • Time to attend sessions and complete weekly tasks.
  • Willingness to receive feedback and improve your work.

Assessment and Completion

Participants will be assessed through attendance, assignments, project execution, reporting, and individual contribution. Completion requires active participation and submission of the required work.

Ready to Build Your Digital Marketing Skills?

Start developing the skills and practical experience to support businesses, pursue marketing opportunities, and grow your own projects.

Requirements

Requirements

  • No previous digital marketing experience is required.
  • Basic computer skills and familiarity with social media.
  • Access to a smartphone and a reliable internet connection; a laptop is recommended.
  • Availability for the full programme: two months of training and one month of supervised project work.
  • Commitment to attend classes, complete assignments, and meet deadlines.
  • Willingness to learn, receive feedback, and collaborate with others.
  • Readiness to create content and participate in practical marketing activities.
  • Completion of the final project and submission of a personal portfolio.

Enrolment & cancellation terms

Admission is confirmed after TechGig reviews the application and any required payment is verified. Programme details may be updated by the admin team before the start date.