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Product thinking

From idea to product: make discovery your first step

A clear understanding of the problem is the foundation of a useful product.

Listen before you build

Talk to people who experience the problem. Ask how they manage it today and what makes the task difficult.

Describe the problem clearly

Write down who needs help, what they are trying to achieve, and what gets in the way. Avoid deciding on a solution too early.

Test a small idea

A sketch or simple prototype can reveal misunderstandings before development begins. Use feedback to refine your next step.

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