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Data & insights

Better business decisions start with better questions

Before building a dashboard, get clear about the decision it needs to support.

Begin with the decision

A useful report helps someone take action. Ask who will use the report, what they need to decide, and when they need the information.

Check your inputs

Consistent definitions matter. Agree on what each measure means, where the data comes from, and how often it should be updated.

Keep the first version focused

Start with a small set of measures. Review them with the people who will use the report and improve the presentation based on their questions.

Questions or a correction? Contact the editorial team.

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